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PRIVACY POLICY & DATA PROTECTION
1. WHO WE ARE
1.1. Malpas Farm Shop is a renowned farm shop located at Beechcroft, Malpas, SY14 8JQ, registered in the UK under company number 14982281.
1.2. Malpas Farm Shop is operated as part of a private enterprise dedicated to providing high-quality products and services to customers across the UK.
1.3. Malpas Farm Shop is registered as a data controller with the Information Commissioners Office in accordance with the Data Protection Act 2018.
1.4. We are committed to providing excellent quality products and services, and this commitment extends to safeguarding your personal information.
1.5. If you have any questions about how we handle your personal data, you can contact us:
- **In writing:** Address your letter to 'Data Protection Officer' at our shop address above.
- **By email:** Send queries to info@malpasfarmshop.co.uk.
- **By telephone:** Call us on 01948 820 520.
2. THE INFORMATION WE NEED AND HOW WE USE IT
2.1. When you place an order with Malpas Farm Shop via our website (www.malpasfarmshop.co.uk), over the telephone, or by post, we collect personal information to process your order. This includes your name, delivery address, email address, phone number, and payment details. This information enables us to fulfil your order, inform you of any issues, and keep you updated on new offers or products unless you choose otherwise.
2.2. Registering with us allows you to manage your preferences for receiving promotional updates via email, SMS, or phone. You can opt out or change your preferences at any time by contacting us directly.
2.3. How we use your personal data:
- To process and deliver orders.
- To manage your account and preferences.
- To improve our product offerings and services.
- To send personalised promotions and offers via our website, social media, and emails.
- To verify identity and prevent fraud.
- To comply with legal obligations.
2.4. We rely on the lawful basis of Contract to process your orders and on Legitimate Interest for marketing communications. Our 'legitimate interests' include providing relevant promotions, improving services, and ensuring customer security.
2.5. If we receive your data from third-party partners, they will have explained how your information is used and shared for targeted advertising.
3. SECURITY OF YOUR INFORMATION
3.1. Our website uses secure server software to encrypt your information and minimise risks during data transfer. We comply with the Data Protection Act 2018 to safeguard stored information from unauthorised access.
3.2. Internal Confidentiality: Access to your information is restricted to necessary personnel, secured with login controls, and reviewed periodically.
4. YOUR RIGHTS
4.1. You have the right to access, update, or request deletion of your personal data. Contact us via email (info@malpasfarmshop.co.uk) or phone (01948 820 520) to make any requests.
4.2. Your additional rights under the Data Protection Act include:
- Right to Rectification: Update inaccurate or incomplete data.
- Right to Erasure: Request deletion of personal data unless legal obligations prevent it.
- Right to Restrict Processing: Opt out of marketing communications while continuing to receive services.
- Right to Data Portability: Request a transfer of your data.
- Right to Object: Stop profiling or automated decision-making that personalises offers or communications.
5. WHEN WE SHARE YOUR PERSONAL DATA
5.1. To provide our products and services, we may share your data with trusted service providers (e.g., couriers and payment processors). All third parties are bound by strict data security requirements.
5.2. We may share your information with retail partners for marketing purposes only with your consent.
5.3. Data may also be shared with regulators or law enforcement when legally required or during investigations of fraud or illegal activities.
5.4. Aggregated, anonymised data may be used for trend analysis but will not personally identify you.
6. USE OF COOKIES
6.1. Cookies are used to enhance your browsing experience and provide personalised advertisements based on your preferences. These cookies do not store personal information.
6.2. We may use third-party services to collect anonymous data about your website interactions. To opt out, visit the European Interactive Digital Advertising Alliance (http://youronlinechoices.eu/).
7. CHANGES TO THIS PRIVACY POLICY
7.1. This privacy policy is reviewed regularly and was last updated on 27th December 2024. Updates will be posted on our website.